Here are a few reasons why it’s important for even small businesses to have their own website
- The most important reason is that it makes it easy for people to find you. These days most people research what they want online and then buy. If you do not have a website you are missing out on a lot of potential customers.
- A website is not only about selling your stuff but also about increasing your brand value. A website acts as an advertising tool for your business and gives it visibility in the online domain.
- Another advantage small businesses can get by having their own website is that the potential client will get an impression that your company is bigger and more successful than it is as he has no way of actually knowing.
- A website helps small businesses be competitive with rivals much bigger than them as the playing field is levelled and with proper SEO techniques you can actually rank higher than bigger multinationals competing with you.